In order to be a successful Amazon seller and handle multiple accounts, you need to understand quite a few rules. If you are a seller taking care of different brands or selling various products, Amazon is a safe space that allows you to have more than one account. However, adhering to the marketplace’s policy can look like a real task, and that’s where you can seek professional assistance from an Amazon account management agency. In this article, we will educate you on some of the rules that you, as a seller, must be aware of. Stay tuned till the end for more insights.
What Are the Different Amazon Policies on Handling Multiple Accounts?
Amazon has different policies for handling multiple seller accounts; they are quite strict and clear. If you want to avoid account suspensions and take a step toward staying compliant, you must ensure understanding the terms of service.
What are the terms of service, by the way? Well, if you are willing to handle more than one Amazon account, you must seek permission from the Amazon marketplace in the first place. Consider reading the policy guidelines so that you stay aligned with the business policies.
In case you end up violating the policies, it will result in account suspension or severe repercussions. Your selling privileges might be suspended, either permanently or temporarily.
What Steps Should You Follow to Set Up Multiple Amazon Seller Accounts?
Here are some stringent guidelines you must follow to set up your Amazon seller accounts:
Meet the Criteria of Amazon: If you are running more than one seller account, each account should come with a justified business reason. They should have a good standing and maintain performance metrics such as late shipment rate, pre-fulfillment cancel rate, and order defect rate, etc.
Provide Documentations for Approval: You need to provide some crucial documents like an email address for each account, unique bank account details, and unique credit card information.
Focus on Maintaining Your Amazon Account Health: To monitor your Amazon account health, you must ensure timely shipments, excellent customer service, and order accuracy. If you don’t follow these high standards, it can lead to account closure or suspension.
What Are the Steps to Maintaining Separate Brand Identities?
Here are some of the key steps to be followed:
Unique Inventory and Branding: Unique inventory contributes to avoiding stock confusion; every Amazon account must have a separate inventory level. On the other hand, individual branding for various accounts helps you reach your target audience based on your products. It prevents brand dilution and boosts recognition, thus helping your products stand apart in the marketplace.
Separate IP Addresses and Email: To abide by the safety protocols of Amazon, you must use various IP addresses.
What Are the Steps to Avoid Account Suspension and Stay Compliant?
Focus on Monitoring Your Amazon Account Performance: There are various metrics that contribute to evaluating your performance. Your order defect rate should be under 1%, cancellation rate less than 2.5%, and late shipment rate less than 4%.
Incentivized Reviews Must be Avoided: Don’t opt for incentivized reviews, as it can result in account suspension. Additionally, refrain from offering discounted or free products in exchange for customer feedback.
To End With
These are some of the important steps that will help you manage your multiple Amazon accounts in the best way possible. To abide by and adhere to each tip and trick, you can consider getting in touch with a professional Amazon account management agency. Their industry expertise and profound knowledge in this field will help you ensure peace of mind and focus solely on improving your products.
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